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Hardback. Very Good.
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap Hardcover - 2010 - 1st Edition
by David Wesley; Gloria Barczak
Details
- Title Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
- Author David Wesley; Gloria Barczak
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 280
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2010-06
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780566091674 / 0566091674
-
Themes
- Aspects (Academic): Science/Technology Aspects
- Library of Congress subjects Video games industry, Video games - Marketing
- Library of Congress Catalog Number 2009052395
- Dewey Decimal Code 794.806
Media reviews
Citations
- Reference and Research Bk News, 02/01/2011, Page 102
About the author
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
by Barczak, Gloria
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
by David Wesley
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- Hardcover
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Southport, Merseyside, United Kingdom
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Hardback. New. Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
by Wesley, David/ Barczak, Gloria
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780566091674 / 0566091674
- Quantity Available
- 1
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Exeter, Devon, United Kingdom
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$204.57$12.82 shipping to USA
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Description:
Gower Pub Co, 2010. Hardcover. New. 278 pages. 9.96x6.81x0.98 inches.
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$204.57
$12.82
shipping to USA