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Innovation and Marketing in the Video Game Industry: Avoiding the Performance
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap Hardcover - 2010 - 1st Edition

by David Wesley; Gloria Barczak

Details

  • Title Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
  • Author David Wesley; Gloria Barczak
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 280
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2010-06
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780566091674 / 0566091674
  • Themes
    • Aspects (Academic): Science/Technology Aspects
  • Library of Congress subjects Video games industry, Video games - Marketing
  • Library of Congress Catalog Number 2009052395
  • Dewey Decimal Code 794.806

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2011, Page 102

About the author

David Wesley is a Research Manager at Northeastern University's College of Business Administration in Boston.

Gloria Barczak is Professor and Chair of the marketing department at Northeastern University and former director of the Executive MBA program.

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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by Barczak, Gloria

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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by David Wesley

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Hardcover
ISBN 10 / ISBN 13
9780566091674 / 0566091674
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Hardback. New. Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
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$173.91
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
Stock Photo: Cover May Be Different

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by Wesley, David/ Barczak, Gloria

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780566091674 / 0566091674
Quantity Available
1
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Exeter, Devon, United Kingdom
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This seller has earned a 3 of 5 Stars rating from Biblio customers.
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Description:
Gower Pub Co, 2010. Hardcover. New. 278 pages. 9.96x6.81x0.98 inches.
Item Price
$204.57
$12.82 shipping to USA