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Contemporary Strategy Analysis: Concepts, Techniques, Applications
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Contemporary Strategy Analysis: Concepts, Techniques, Applications Hardcover - 2002 - 4th Edition

by Robert M. Grant


From the publisher

The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.


  • Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.
  • Expanded coverage of strategy formulation in electronic commerce.
  • Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.
  • Reflects the most recent conceptual and theoretical developments in strategy analysis.
  • Takes a global perspective throughout.

Details

  • Title Contemporary Strategy Analysis: Concepts, Techniques, Applications
  • Author Robert M. Grant
  • Binding Hardcover
  • Edition number 4th
  • Edition 4
  • Pages 568
  • Volumes 1
  • Language ENG
  • Publisher Wiley-Blackwell, Malden, MA, U.S.A.
  • Date 2002-01
  • Illustrated Yes
  • ISBN 9780631231356 / 0631231358
  • Weight 2.7 lbs (1.22 kg)
  • Dimensions 10.8 x 6.94 x 1.4 in (27.43 x 17.63 x 3.56 cm)
  • Library of Congress subjects Strategic planning
  • Library of Congress Catalog Number 2001037471
  • Dewey Decimal Code 658.401

About the author


Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001).

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Contemporary Strategy Analysis : Concepts, Techniques, Applications
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Contemporary Strategy Analysis : Concepts, Techniques, Applications

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Contemporary Strategy Analysis : Concepts, Techniques, Applications
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Contemporary Strategy Analysis : Concepts, Techniques, Applications

by Grant, Robert M

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Contemporary Strategy Analysis: Concepts, Techniques, Applications

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Contemporary Strategy Analysis : Concepts, Techniques, Applications
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by Grant, Robert M

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Contemporary Strategy Analysis, Fourth Edition
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Contemporary Strategy Analysis, Fourth Edition

by Robert M. Grant

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