The Solar Sales Leap: Stop Knocking on Doors, Cold Calling, and Buying Leads and Start Using the Internet to Grow Your Solar Energy Business Paperback - 2016

An experienced commercial solar sales rep, Erik Curren is also a veteran of Internet marketing with more than 20 years experience helping companies reach customers more effectively online. In 2009 Erik founded the Curren Media Group with his wife Lindsay. Today the agency's mission is to make online marketing techniques from other industries available to solar companies through customized programs to generate sales leads and build strong solar brands. Erik lives in Staunton, Virginia with wife Lindsay and their two college-aged daughters. Erik has been elected twice to Staunton's city council, he's spearheaded an effort to bring more solar power to the city and he also serves on several local and statewide boards in business, community development, non-profits, and the arts. In his off hours, Erik teaches writing at the college level, reads everything he can on the American Revolution, brews beer at home, does "primal workouts," and is often seen around town wielding a scythe in the local community garden ("less noise, better abs workout"). Erik considers it his personal mission to help solar companies put PV panels on as many homes and businesses as possible to make sure that the coming clean technology revolution delivers power to the people and not just to big corporations and electric utilities. A champion of distributed generation, Erik believes that helping families, communities and businesses to make their own clean power is the best way to create a 21st-century energy system while gaining the most benefit from solar power to create jobs and help protect the environment. Erik is now writing a second book on solar, The Solar Patriot: A Citizen's Guide to Helping America Win Clean Energy Independence. He expects to publish the book in the fall of 2017.