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Gonzo Marketing: Winning Through Worst Practices
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Gonzo Marketing: Winning Through Worst Practices Paperback - 2002

by Christopher Locke


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MARKET RESEARCH IS DEAD.

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  • Title Gonzo Marketing: Winning Through Worst Practices
  • Author Christopher Locke
  • Binding Paperback
  • Edition 1st
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, Ma.
  • Date 2002-10-17
  • ISBN 9780738207698 / 0738207691
  • Weight 0.78 lbs (0.35 kg)
  • Dimensions 8.98 x 6.1 x 0.7 in (22.81 x 15.49 x 1.78 cm)
  • Reading level 1120
  • Dewey Decimal Code 658.8

About the author

Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM.

Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, the Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.

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Gonzo Marketing: Winning Through Worst Practices
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Gonzo Marketing: Winning Through Worst Practices

by Locke, Christopher

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Gonzo Marketing : Winning Through Worst Practices
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Gonzo Marketing : Winning Through Worst Practices

by Locke, Christopher

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Gonzo Marketing : Winning Through Worst Practices
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Gonzo Marketing : Winning Through Worst Practices

by Locke, Christopher

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ISBN 10 / ISBN 13
9780738207698 / 0738207691
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Gonzo Marketing : Winning Through Worst Practices
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Gonzo Marketing : Winning Through Worst Practices

by Locke, Christopher

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ISBN 10 / ISBN 13
9780738207698 / 0738207691
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Gonzo Marketing: Winning Through Worst Practices
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Gonzo Marketing: Winning Through Worst Practices

by Locke, Christopher

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ISBN 10 / ISBN 13
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Gonzo Marketing
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Gonzo Marketing

by Christopher Locke

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Gonzo Marketing: Winning Through Worst Practices
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Gonzo Marketing: Winning Through Worst Practices

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Gonzo Marketing: Winning Through Worst Practices
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Gonzo Marketing: Winning Through Worst Practices

by Locke, Christopher

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Gonzo Marketing: Winning Through Worst Practices
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Gonzo Marketing: Winning Through Worst Practices

by Locke, Christopher

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Gonzo Marketing: Winning Through Worst Practices
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by Locke, Christopher

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