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Targeting Senior Voters: Campaign Outreach to Elders and Others with Special
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Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs Paperback - 2000

by Susan A. MacManus


From the publisher

Seniors are America's most dependable voters. They have more time, money, and interest on average than any other voter group and they turn out to vote at a greater rate in elections at every level--thus they are most coveted by all kinds of candidates seeking office. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with special needs such as limited sight, hearing, and mobility. This book describes the growing size and power of the senior electorate, reports national survey results on what seniors think about a variety of policy questions, and identifies the best ways to reach senior voters during election campaigns from the local to the national. An invaluable resource for a variety of readers, Targeting Senior Voters offers practical advice as well as trenchant analysis of trends that will affect all voters, officeholders, media, and senior service providers in election year 2000 and beyond.

Details

  • Title Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs
  • Author Susan A. MacManus
  • Binding Paperback
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Rowman & Littlefield Publishers
  • Date August 9, 2000
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • ISBN 9780742501126 / 0742501124
  • Weight 0.89 lbs (0.40 kg)
  • Dimensions 8.95 x 5.87 x 0.63 in (22.73 x 14.91 x 1.60 cm)
  • Themes
    • Generational Orientation: Elderly/Aged
    • Topical: Physically Challenged
  • Library of Congress subjects Political campaigns - United States, Older people - Suffrage - United States
  • Library of Congress Catalog Number 00044555
  • Dewey Decimal Code 324.709

Media reviews

Citations

  • Reference and Research Bk News, 11/01/2000, Page 116

About the author

Susan A. MacManus is Distinguished University Professor of Public Administration and Political Science at the University of South Florida in Tampa.
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Targeting Senior Voters : Campaign Outreach to Elders and Others with Special Needs
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Targeting Senior Voters : Campaign Outreach to Elders and Others with Special Needs

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Targeting Senior Voters : Campaign Outreach to Elders and Others with Special Needs
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Targeting Senior Voters : Campaign Outreach to Elders and Others with Special Needs

by MacManus, Susan A

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Targeting Senior Voters
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Targeting Senior Voters

by Susan A. MacManus

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Targeting Senior Voters ( Campaign Outreach To Elders And Other With Special Needs )

Targeting Senior Voters ( Campaign Outreach To Elders And Other With Special Needs )

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Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs
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Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs

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Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs
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Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs

by MacManus, Susan A

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