Skip to content

Qualitative Research: Good Decision Making Through Understanding People,
Stock Photo: Cover May Be Different

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets Paperback - 2009 - 1st Edition

by Sheila Keegan

Keegan, psychologist and market research practitioner, outlines the history of qualitative research; its purpose and role; its relationship to quantitative research; ethical issues it provokes; and explains how to analyze, interpret, and communicate research results.


From the publisher

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative researchexplores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.

Details

  • Title Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets
  • Author Sheila Keegan
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, London
  • Date 2009-10-27
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780749454647 / 0749454644
  • Weight 1.12 lbs (0.51 kg)
  • Dimensions 9.18 x 6.2 x 0.78 in (23.32 x 15.75 x 1.98 cm)
  • Library of Congress subjects Qualitative research, Marketing research
  • Library of Congress Catalog Number 2009019016
  • Dewey Decimal Code 658.83

Media reviews

Citations

  • Choice, 04/01/2010, Page 0
  • Reference and Research Bk News, 02/01/2010, Page 125

About the author

Dr Sheila Keegan is a Chartered Psychologist and has a doctorate in Organisational Change. In 1983, she co-founded Campbell Keegan Ltd, a business psychology consultancy working in the private and public sectors. A qualitative researcher for more than 25 years, she helps clients to make better decisions in the areas of business strategy, social policy and organisational change management. She is a Fellow of the Market Research Society and a Fellow of Bath Business School.
Back to Top

More Copies for Sale

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets...
Stock Photo: Cover May Be Different

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice)

by KEEGAN, Sheila

  • Used
  • Paperback
Condition
Used; Good
Edition
1
Binding
Paperback
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
2
Seller
Milton Keynes , Buckinghamshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.41
$13.92 shipping to USA

Show Details

Description:
Kogan Page. 1. Paperback. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 01/10/2009
Item Price
$4.41
$13.92 shipping to USA
Qualitative Research : Good Decision Making Through Understanding People, Cultures and Markets
Stock Photo: Cover May Be Different

Qualitative Research : Good Decision Making Through Understanding People, Cultures and Markets

by Keegan, Sheila

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
2
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$6.23
$10.00 shipping to USA

Show Details

Description:
Kogan Page, Limited. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$6.23
$10.00 shipping to USA
Qualitative Research : Good Decision Making Through Understanding People, Cultures and Markets
Stock Photo: Cover May Be Different

Qualitative Research : Good Decision Making Through Understanding People, Cultures and Markets

by Keegan, Sheila

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$10.66
FREE shipping to USA

Show Details

Description:
Kogan Page, Limited. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$10.66
FREE shipping to USA
Qualitative Research : Good Decision Making Through Understanding People, Cultures and Markets
Stock Photo: Cover May Be Different

Qualitative Research : Good Decision Making Through Understanding People, Cultures and Markets

by Keegan, Sheila

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$10.66
FREE shipping to USA

Show Details

Description:
Kogan Page, Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$10.66
FREE shipping to USA
Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets...
Stock Photo: Cover May Be Different

Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)

by Sheila Keegan

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$22.09
FREE shipping to USA

Show Details

Description:
Kogan Page, 2009-11-28. Paperback. Good.
Item Price
$22.09
FREE shipping to USA
Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets...
Stock Photo: Cover May Be Different

Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)

by Keegan, Sheila M

  • Used
  • Paperback
Condition
Like New
Binding
Paperback
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
800
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$28.43
$3.99 shipping to USA

Show Details

Description:
Kogan Page, 2009-11-01. Paperback. Like New.
Item Price
$28.43
$3.99 shipping to USA
Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets...
Stock Photo: Cover May Be Different

Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)

by Keegan, Sheila M

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
800
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$28.45
$3.99 shipping to USA

Show Details

Description:
Kogan Page, 2009-11-01. Paperback. New.
Item Price
$28.45
$3.99 shipping to USA
Qualitative Research for Marketing: How Qualitative Research Underpins Good Business Decisions
Stock Photo: Cover May Be Different

Qualitative Research for Marketing: How Qualitative Research Underpins Good Business Decisions

by Keegan, Sheila

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
$68.72
$12.67 shipping to USA

Show Details

Description:
Kogan Page Ltd, 2009. Paperback. New. 272 pages. 9.29x6.18x0.79 inches.
Item Price
$68.72
$12.67 shipping to USA
Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets...
Stock Photo: Cover May Be Different

Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)

by Keegan, Sheila M

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
1
Seller
San Diego, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$67.46
$5.45 shipping to USA

Show Details

Description:
Kogan Page, 2009-11-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!
Item Price
$67.46
$5.45 shipping to USA
Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets...
Stock Photo: Cover May Be Different

Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets (Market Research in Practice)

by Keegan, Sheila M

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780749454647 / 0749454644
Quantity Available
1
Seller
Ankara, Turkey
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$75.00
$5.00 shipping to USA

Show Details

Description:
Paperback. New.
Item Price
$75.00
$5.00 shipping to USA