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Strategic Thinking: A Step-By-Step Approach to Strategy and Leadership
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Strategic Thinking: A Step-By-Step Approach to Strategy and Leadership Paperback - 2010

by Simon Wootton; Terry Horne

Now in its third edition, this popular, concise introductory text explains strategic thinking by setting out the right questions to ask when developing strategy. This edition includes new online material and prompt sheets, objectives, action plans, and useful summaries.


From the publisher

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans. With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students. Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

Details

  • Title Strategic Thinking: A Step-By-Step Approach to Strategy and Leadership
  • Author Simon Wootton; Terry Horne
  • Binding Paperback
  • Edition 3rd Edition
  • Pages 160
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, New Delhi
  • Date 2010-07-27
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780749460778 / 0749460776
  • Weight 0.5 lbs (0.23 kg)
  • Dimensions 9.1 x 6.1 x 0.5 in (23.11 x 15.49 x 1.27 cm)
  • Library of Congress subjects Strategic planning
  • Dewey Decimal Code 658.401

Media reviews

Citations

  • Reference and Research Bk News, 11/01/2010, Page 107

About the author

Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester. Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.

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