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How Cool Brands Stay Hot: Branding to Generation Y Hardcover - 2011
by Joeri Van Den Bergh; Mattias Behrer
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- Title How Cool Brands Stay Hot: Branding to Generation Y
- Author Joeri Van Den Bergh; Mattias Behrer
- Binding Hardcover
- Edition First edition
- Pages 272
- Volumes 1
- Language ENG
- Publisher Kogan Page, New Delhi
- Date 2011
- Illustrated Yes
- ISBN 9780749462505 / 0749462507
- Weight 1.33 lbs (0.60 kg)
- Dimensions 9.5 x 6.18 x 0.89 in (24.13 x 15.70 x 2.26 cm)
- Library of Congress subjects Consumer behavior, Product management
- Library of Congress Catalog Number 2010036704
- Dewey Decimal Code 658.827
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How Cool Brands Stay Hot: Branding to Generation Y
by Behrer, Mattias
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How Cool Brands Stay Hot : Branding to Generation Y
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How Cool Brands Stay Hot : Branding to Generation Y
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How Cool Brands Stay Hot : Branding to Generation Y
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How Cool Brands Stay Hot : Branding to Generation Y
by Mattias Behrer; Joeri Van den Bergh
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How Cool Brands Stay Hot
by Joeri Van den Bergh Mattias Behrer
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How Cool Brands Stay Hot
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How Cool Brands Stay Hot: Branding to Generation Y
by Van den Bergh, Joeri; Behrer, Mattias
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