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Marketing Plans That Work, Second Edition
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Marketing Plans That Work, Second Edition Unknown - 2001 - 2nd Edition

by McDonald, Malcolm; Keegan, Warren


From the publisher

Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan.

The book combines the very best of current practice with necessary theoretical and technical background. This new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. It also adds technology to its focus in response to today's need to enhance sustainable competitive advantage.

Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from this book.

Details

  • Title Marketing Plans That Work, Second Edition
  • Author McDonald, Malcolm; Keegan, Warren
  • Binding unknown
  • Edition number 2nd
  • Edition 2
  • Pages 264
  • Publisher Butterworth-Heinemann, Saint Louis, Missouri, U.S.A.
  • Date 2001-11
  • ISBN 9780750673075
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Marketing Plans That Work
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Marketing Plans That Work

by McDonald, M.H.B. & Keegan, W.J.

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Butterworth-Heinemann, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750673075
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Marketing Plans That Work
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Marketing Plans That Work

by Mcdonald, M.H.B. & Keegan, W.J.

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ISBN 10 / ISBN 13
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Butterworth-Heinemann, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750673075
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Marketing Plans That Work
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Marketing Plans That Work

by Malcolm McDonald; Warren J. Keegan

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Marketing Plans That Work
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Marketing Plans That Work

by McDonald, M. H. B. & Keegan, W. J.

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ISBN 10 / ISBN 13
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Butterworth-Heinemann, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750673075
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Marketing Plans That Work
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Marketing Plans That Work

by Keegan, Warren, McDonald, Malcolm

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Marketing Plans That Work
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Marketing Plans That Work

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Marketing Plans That Work 2Ed (Pb 2002)
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Marketing Plans That Work 2Ed (Pb 2002)
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Marketing Plans That Work
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Marketing Plans That Work

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Marketing Plans That Work, Second Edition
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Marketing Plans That Work, Second Edition

by Malcolm McDonald; Warren Keegan

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