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Essentials of Health Care Marketing
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Essentials of Health Care Marketing Paperback - 2003

by Eric N. Berkowitz


From the publisher

In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

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  • Title Essentials of Health Care Marketing
  • Author Eric N. Berkowitz
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 409
  • Publisher Jones & Bartlett Publishers
  • Date June 2003
  • ISBN 9780763732684
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