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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity Hardcover - 2003

by Shelby D. Hunt


From the publisher

This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.

Details

  • Title Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity
  • Author Shelby D. Hunt
  • Binding Hardcover
  • Edition illustrated edit
  • Pages 360
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2003-03-31
  • Features Bibliography, Index
  • ISBN 9780765609311 / 0765609312
  • Weight 1.73 lbs (0.78 kg)
  • Dimensions 9.9 x 7.2 x 1.1 in (25.15 x 18.29 x 2.79 cm)
  • Dewey Decimal Code 658.8
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism,...
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

by Hunt, Shelby D.

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

by Hunt, Shelby D

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Hardcover
ISBN 10 / ISBN 13
9780765609311 / 0765609312
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Routledge. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
Stock Photo: Cover May Be Different

Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity

by Hunt, Shelby D.

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780765609311 / 0765609312
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M E Sharpe Inc, 2003. Hardcover. New. illustrated edition edition. 328 pages. 9.50x7.00x1.00 inches.
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$338.43
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