Description:
Routledge, 2001-07-27. 1. Paperback. As New/no dust cover. 8x6x0. this book is new, barely usedListing Includes Books Image . Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping.Media will not show updates in mail confirmation till reaches continental U.S. FOR International orders under 5 lbs please use asendia for the cheapest rates worldwide!
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Guanxi: Relationship Marketing in a Chinese Context Paperback - 2001 - 1st Edition
by Erdener Kaynak; Y. H. Wong; Thomas Leung
First line
Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another.
Details
- Title Guanxi: Relationship Marketing in a Chinese Context
- Author Erdener Kaynak; Y. H. Wong; Thomas Leung
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 244
- Volumes 1
- Language ENG
- Publisher Routledge
- Date July 2001
- Illustrated Yes
- ISBN 9780789012906 / 0789012901
- Weight 0.99 lbs (0.45 kg)
- Dimensions 9 x 6 x 0.66 in (22.86 x 15.24 x 1.68 cm)
- Library of Congress subjects Relationship marketing - China
- Library of Congress Catalog Number 00066455
- Dewey Decimal Code 658.812
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Guanxi : Relationship Marketing in a Chinese Context
by Leung, Thomas K.; Wong, Y. H
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Corozal, Puerto Rico, United States
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Guanxi : Relationship Marketing in a Chinese Context
by Wong, Y. H., Kaynak, Erdener, Leung, Thomas
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Routledge. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Guanxi : Relationship Marketing in a Chinese Context
by Leung, Thomas K.
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Guanxi: Relationship Marketing in a Chinese Context
by Erdener Kaynak
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- ISBN 10 / ISBN 13
- 9780789012906 / 0789012901
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Southport, Merseyside, United Kingdom
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Paperback / softback. New. Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors'twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural…
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Guanxi: Relationship Marketing in a Chinese Context
by Kaynak, Erdener (Author)/ Wong, Y.H. (Author)/ Leung, Thomas (Author)
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780789012906 / 0789012901
- Quantity Available
- 1
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Exeter, Devon, United Kingdom
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$104.35$12.94 shipping to USA
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Haworth Pr Inc, 2001. Paperback. New. 1st edition. 229 pages. 8.00x6.00x0.75 inches.
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