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Guanxi: Relationship Marketing in a Chinese Context
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Guanxi: Relationship Marketing in a Chinese Context Paperback - 2001 - 1st Edition

by Erdener Kaynak; Y. H. Wong; Thomas Leung


First line

Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another.

Details

  • Title Guanxi: Relationship Marketing in a Chinese Context
  • Author Erdener Kaynak; Y. H. Wong; Thomas Leung
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 244
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date July 2001
  • Illustrated Yes
  • ISBN 9780789012906 / 0789012901
  • Weight 0.99 lbs (0.45 kg)
  • Dimensions 9 x 6 x 0.66 in (22.86 x 15.24 x 1.68 cm)
  • Library of Congress subjects Relationship marketing - China
  • Library of Congress Catalog Number 00066455
  • Dewey Decimal Code 658.812

About the author

Kaynak, Erdener; Wong, Y.H.; Leung, Thomas
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Guanxi : Relationship Marketing in a Chinese Context

Guanxi : Relationship Marketing in a Chinese Context

by Leung, Thomas K.; Wong, Y. H

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Routledge, 2001-07-27. 1. Paperback. As New/no dust cover. 8x6x0. this book is new, barely usedListing Includes Books Image . Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping.Media will not show updates in mail confirmation till reaches continental U.S. FOR International orders under 5 lbs please use asendia for the cheapest rates worldwide!
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Guanxi : Relationship Marketing in a Chinese Context
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Guanxi : Relationship Marketing in a Chinese Context

by Wong, Y. H., Kaynak, Erdener, Leung, Thomas

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Routledge. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Guanxi : Relationship Marketing in a Chinese Context
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Guanxi : Relationship Marketing in a Chinese Context

by Leung, Thomas K.

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ISBN 10 / ISBN 13
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Guanxi: Relationship Marketing in a Chinese Context
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Guanxi: Relationship Marketing in a Chinese Context

by Erdener Kaynak

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9780789012906 / 0789012901
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Paperback / softback. New. Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors'twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural… Read More
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Guanxi: Relationship Marketing in a Chinese Context
Stock Photo: Cover May Be Different

Guanxi: Relationship Marketing in a Chinese Context

by Kaynak, Erdener (Author)/ Wong, Y.H. (Author)/ Leung, Thomas (Author)

  • New
  • Paperback
Condition
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Paperback
ISBN 10 / ISBN 13
9780789012906 / 0789012901
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Haworth Pr Inc, 2001. Paperback. New. 1st edition. 229 pages. 8.00x6.00x0.75 inches.
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