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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Hardcover - 2004 - 1st Edition
by Mary-Lou Galician
First line
SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio and television, when sponsors often controlled the entirety of programs, from writing to casting to pitches for the products within the program.
Details
- Title Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
- Author Mary-Lou Galician
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 302
- Volumes 1
- Language ENG
- Publisher Routledge
- Date May 31, 2004
- Illustrated Yes
- ISBN 9780789025340 / 0789025345
- Weight 1.39 lbs (0.63 kg)
- Dimensions 8.18 x 5.88 x 1 in (20.78 x 14.94 x 2.54 cm)
- Library of Congress subjects Advertising - Moral and ethical aspects, Product placement in mass media
- Library of Congress Catalog Number 2003027329
- Dewey Decimal Code 659.1
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Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics
by Mary-Lou Galician
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Routledge, 2004. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Stock Photo: Cover May Be Different
Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
by Mary-Lou Galician
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780789025340 / 0789025345
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$97.98$3.50 shipping to USA
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Routledge, 2004-05-28. Hardcover. New. 5x1x8. BRAND NEW - Ships within 24 hours!
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