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Market Segmentation: Conceptual and Methodological Foundations Hardcover - 1999
by Michel Wedel; Wagner A. Kamakura
Details
- Title Market Segmentation: Conceptual and Methodological Foundations
- Author Michel Wedel; Wagner A. Kamakura
- Binding Hardcover
- Edition 2ND
- Pages 382
- Volumes 1
- Language ENG
- Publisher Springer
- Date 1999-12-31
- Illustrated Yes
- ISBN 9780792386353 / 0792386353
- Weight 1.76 lbs (0.80 kg)
- Dimensions 9.54 x 6.38 x 1.08 in (24.23 x 16.21 x 2.74 cm)
- Library of Congress subjects Market segmentation, Market segmentation - Statistical methods
- Library of Congress Catalog Number 99049246
- Dewey Decimal Code 658.802
Media reviews
Citations
- Reference and Research Bk News, 11/01/2000, Page 83
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