Sesame Street and the Reform of Children's Television Hardcover - 2005 - 1st Edition
by Robert W. Morrow
First line
Television in 1948 was new, exciting, and a little scary.
From the jacket flap
Outstanding Academic Title, 2007, Choice Magazine
By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line.
The Children's Television Workshop (CTW)--and its fresh approach to writing and producing programs for kids--emerged from this growing concern. Sesame Street--CTW's flagship, hour-long show--aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.
An insightful look at American children's television.--Library Journal
[An] accessible, well-researched introduction to the people and principles behind the show's creation.--Choice
Morrow's engaging and straightforward book takes us back to that moment in the late 1960s when Sesame Street struggled into existence, and when programming was not yet brought to us by the letter 'S.'--American Historical Review
Robert W. Morrow is an assistant professor of history at Morgan State University.
--Heather Hendershot, Queens College, CUNY Graduate Center "Journal of Broadcasting and Electronic Media"Details
- Title Sesame Street and the Reform of Children's Television
- Author Robert W. Morrow
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 256
- Volumes 1
- Language ENG
- Publisher Johns Hopkins University Press, Baltimore, Maryland, U.S.A
- Date November 4, 2005
- Illustrated Yes
- Features Annotated, Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780801882302 / 0801882303
- Weight 1.23 lbs (0.56 kg)
- Dimensions 9.26 x 6.38 x 0.91 in (23.52 x 16.21 x 2.31 cm)
- Ages 22 to UP years
- Grade levels 17 - UP
-
Themes
- Chronological Period: 20th Century
- Library of Congress subjects Television and children
- Library of Congress Catalog Number 2005004535
- Dewey Decimal Code 791.457
Media reviews
Citations
- Library Journal, 12/01/2005, Page 133
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