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The Co-Creation Paradigm Hardcover - 2014
by Venkat Ramaswamy; Kerimcan Ozcan
Details
- Title The Co-Creation Paradigm
- Author Venkat Ramaswamy; Kerimcan Ozcan
- Binding Hardcover
- Pages 360
- Volumes 1
- Language ENG
- Publisher Stanford Business Books
- Date 2014-04-09
- Features Bibliography, Dust Cover, Index
- ISBN 9780804789158 / 0804789150
- Weight 1.37 lbs (0.62 kg)
- Dimensions 9.24 x 6.4 x 0.99 in (23.47 x 16.26 x 2.51 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Business networks, Relationship marketing
- Library of Congress Catalog Number 2013043601
- Dewey Decimal Code 658.575
Media reviews
Citations
- Choice, 09/01/2014, Page 125
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The Co-Creation Paradigm
by Ozcan, Kerimcan
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GORING BY SEA, West Sussex, United Kingdom
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The Co-Creation Paradigm
by Venkat Ramaswamy
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Hardback. New. Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more-win more" outcomes in the private, public, and social sector.
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The Co-Creation Paradigm
by Ramaswamy, Venkat
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Victoria, British Columbia, Canada
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STANFORD BUSINESS BOOKS. New. Special order direct from the distributor
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