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Dynamics of International Advertising: Theoretical and Practical Perspectives
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Dynamics of International Advertising: Theoretical and Practical Perspectives Paperback - 2004

by Barbara Mueller


Details

  • Title Dynamics of International Advertising: Theoretical and Practical Perspectives
  • Author Barbara Mueller
  • Binding Paperback
  • Edition 2nd edition
  • Pages 342
  • Volumes 1
  • Language ENG
  • Publisher Peter Lang Inc., International Academic Publi, New York, New York, U.S.A.
  • Date May 30, 2004
  • Illustrated Yes
  • ISBN 9780820463605 / 0820463604
  • Weight 1.34 lbs (0.61 kg)
  • Dimensions 9.06 x 6.3 x 0.8 in (23.01 x 16.00 x 2.03 cm)
  • Library of Congress Catalog Number 2003027817
  • Dewey Decimal Code 659.1

About the author

The Author: Barbara Mueller is Professor of Advertising in the School of Communication at San Diego State University. She received her Ph.D. in Communications from the University of Washington. In addition to numerous articles in professional journals, she is co-author (with Katherine Toland Frith) of Advertising and Societies.
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Dynamics of International Advertising : Theoretical and Practical Perspectives
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Dynamics of International Advertising : Theoretical and Practical Perspectives

by Mueller, Barbara

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Dynamics of International Advertising : Theoretical and Practical Perspectives
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Dynamics of International Advertising : Theoretical and Practical Perspectives

by Mueller, Barbara

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ISBN 10 / ISBN 13
9780820463605 / 0820463604
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Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising: Theoretical and Practical Perspectives

by Mueller, Barbara

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Dynamics of International Advertising: Theoretical and Practical Perspectives
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Dynamics of International Advertising: Theoretical and Practical Perspectives

by Mueller, Barbara

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ISBN 10 / ISBN 13
9780820463605 / 0820463604
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Dynamics of International Advertising Theoretical and Practical Perspectives
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Dynamics of International Advertising Theoretical and Practical Perspectives

by Mueller, Barbara

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Dynamics of International Advertising Theoretical and Practical Perspectives
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by Mueller, Barbara

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Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising: Theoretical and Practical Perspectives

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by Mueller, Barbara

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Dynamics of International Advertising: Theoretical and Practical Perspectives
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Dynamics of International Advertising: Theoretical and Practical Perspectives

by Mueller, Barbara

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by Mueller, Barbara

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