Skip to content

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
Stock Photo: Cover May Be Different

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives Paperback - 2012 - 1st Edition

by Timothy de Waal Malefyt; Robert J. Morais


From the publisher

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Details

  • Title Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
  • Author Timothy de Waal Malefyt; Robert J. Morais
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 200
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2012-10
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780857852021 / 0857852027
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 9.1 x 6.1 x 0.5 in (23.11 x 15.49 x 1.27 cm)
  • Themes
    • Aspects (Academic): Anthropological
  • Library of Congress subjects Anthropology, Marketing research
  • Library of Congress Catalog Number 2012005581
  • Dewey Decimal Code 659.104

Media reviews

Citations

  • Choice, 04/01/2013, Page 0

About the author

Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.
Back to Top

More Copies for Sale

Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives
Stock Photo: Cover May Be Different

Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives

by Robert J. Morais; Timothy de Waal Malefyt

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$6.47
FREE shipping to USA

Show Details

Description:
Bloomsbury Publishing Plc, 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.47
FREE shipping to USA
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
Stock Photo: Cover May Be Different

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt, Robert J. Morais

  • Used
  • good
  • Paperback
Condition
Used - Good
Edition
1
Binding
Paperback
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$8.45
FREE shipping to USA

Show Details

Description:
Bloomsbury Academic, 2012-10-02. 1. Paperback. Good.
Item Price
$8.45
FREE shipping to USA
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
Stock Photo: Cover May Be Different

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by de Waal Malefyt, Timothy; Morais, Robert J

  • Used
  • Paperback
Condition
Used - Very Good +
Binding
Paperback
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
Excelsior, Minnesota, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$12.88
$6.75 shipping to USA

Show Details

Description:
Routledge, 2012-10-01. paperback. Very Good +/None as issued. 6x0x9. Clean, solid copy with unmarked text. Cover has light wear. College bookstore stickers on back cover and spine. Binding is tight and square; no creases to spine or cover. Books that sell for $9 or more ship in a box; under $9 in a bubble mailer. Expedited and international orders may ship in a flat rate envelope rather than a box due to cost constraints. All US-addressed items ship with complimentary delivery confirmation.
Item Price
$12.88
$6.75 shipping to USA
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
Stock Photo: Cover May Be Different

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$18.74
$11.36 shipping to USA

Show Details

Description:
Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
$18.74
$11.36 shipping to USA
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Malefyt, Timothy De Waal

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$24.62
$10.88 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
$24.62
$10.88 shipping to USA
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
Stock Photo: Cover May Be Different

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by de Waal Malefyt, Timothy; Morais, Robert J

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
Minneapolis, Minnesota, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$19.84
$5.00 shipping to USA

Show Details

Description:
Routledge, 2012-09-01. Paperback. Very Good. 9x6x0. Very good paperback copy (NOT ex-library). Spine is uncreased, binding tight and sturdy; text also very good. Exterior looks great, shelfwear is very minor. An excellent copy. Ships same or next business day from Dinkytown in Minneapolis, Minnesota.
Item Price
$19.84
$5.00 shipping to USA
Advertising and Anthropology

Advertising and Anthropology

by Timothy de Waal Malefyt

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$45.70
$12.63 shipping to USA

Show Details

Description:
Paperback / softback. New. This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.
Item Price
$45.70
$12.63 shipping to USA
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
Stock Photo: Cover May Be Different

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Malefyt, Timothy De Waal/ Morais, Robert J.

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
$49.48
$12.70 shipping to USA

Show Details

Description:
Berg Pub Ltd, 2012. Paperback. New. 1st edition. 200 pages. 9.13x0.55x6.06 inches.
Item Price
$49.48
$12.70 shipping to USA
Advertising and Anthropology

Advertising and Anthropology

by Timothy de Waal Malefyt

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
1
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$51.01
$12.63 shipping to USA

Show Details

Description:
Paperback / softback. New. This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.
Item Price
$51.01
$12.63 shipping to USA
Advertising and Anthropology
Stock Photo: Cover May Be Different

Advertising and Anthropology

by Robert J. Morais Timothy de Waal Malefyt

  • New
Condition
New
ISBN 10 / ISBN 13
9780857852021 / 0857852027
Quantity Available
4
Seller
Woodside, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$57.12
$3.99 shipping to USA

Show Details

Description:
Berg Publishers , pp. 200 Index 1st Edition . Papeback. New.
Item Price
$57.12
$3.99 shipping to USA