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Effective Marketing Management
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Effective Marketing Management Paperback - 1991

by Andrea Weeks; Dorothy A. Metcalfe; Madelyn Perenchio


From the publisher

This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

Details

  • Title Effective Marketing Management
  • Author Andrea Weeks; Dorothy A. Metcalfe; Madelyn Perenchio
  • Binding Paperback
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC
  • Date 1991-09-19
  • Illustrated Yes
  • Features Illustrated, Index
  • ISBN 9780870057434 / 087005743X
  • Weight 1.5 lbs (0.68 kg)
  • Dimensions 10.6 x 8.3 x 0.6 in (26.92 x 21.08 x 1.52 cm)
  • Library of Congress Catalog Number 91070825
  • Dewey Decimal Code 658.8

About the author

Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.

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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Andrea L. Weeks, Veronica Miller Mordaunt, Madelyn Perenchio, Dorothy A. Metcalfe

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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Andrea L. Weeks; Veronica Miller Mordaunt; Madelyn Perenchio; Dorothy A. Metcalfe

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Effective Marketing Management
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Effective Marketing Management

by Andrea Weeks

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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Andrea Weeks

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Paperback / softback. New. Explores the application of a variety of financial and merchandising strategies for maximising access to markets.
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Andrea L. Weeks; Veronica Miller Mordaunt; Madelyn Perenchio; Dorothy A. Metcalfe

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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
Stock Photo: Cover May Be Different

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Andrea L. Weeks, Veronica Miller Mordaunt, Madelyn Perenchio, Dorothy A. Metcalfe

  • Used
  • Paperback
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Used:Good
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Paperback
ISBN 10 / ISBN 13
9780870057434 / 087005743X
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Weeks, Andrea L. (Editor)/ Mordaunt, Veronica Miller (Contributor)/ Weeks, Andrea L.

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Fairchild Books, 1991. Paperback. New. student edition. 288 pages. 11.25x8.75x1.00 inches.
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
Stock Photo: Cover May Be Different

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Andrea L. Weeks; Veronica Miller Mordaunt; Madelyn Perenchio; Dorothy A. Metcalfe

  • New
  • Paperback
Condition
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Paperback
ISBN 10 / ISBN 13
9780870057434 / 087005743X
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Andrea L. Weeks; Veronica Miller Mordaunt; Madelyn Perenchio; Dorothy A. Metcalfe

  • New
  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780870057434 / 087005743X
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Fairchild Books, 1991-09-19. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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