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London: Pici Publishing, 2021. 1st Edition 1st Printing. Hardcover. New/New. 8vo - over 7¾ - 9¾" tall. Newly published memoir by leading PR man Roger Jupe. "This memoir is as much a story of Britain in the second half of the 20th century as it is about how one of the country's first baby boomers found a future in that curious fringe of the London's West End which is Fitzrovia. "The swinging 60s, the 70s and 80s were the best of times for some and the worst of times for others. The book tells the story of an innocent entering the world of public relations and marketing when these disciplines were in their infancy, when morals and attitudes in a warily conservative nation were in flux. Consumerism was growing at speed and there was a wave of innovation and experimentation. The use of planned communication by businesses was coming of age after the Second World War. Computers and mobile phones were a bulky rarity, data driven digital marketing and social media had… Read More