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Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation
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Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation Paperback - 2020

by Robert W. Weisberg


From the publisher

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

Details

  • Title Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation
  • Author Robert W. Weisberg
  • Binding Paperback
  • Pages 420
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2020-09-10
  • ISBN 9781108742900 / 1108742904
  • Weight 1.79 lbs (0.81 kg)
  • Dimensions 9.61 x 6.69 x 1.04 in (24.41 x 16.99 x 2.64 cm)

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  • Choice, 05/01/2021, Page 0
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

by Robert W. Weisberg

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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

by Robert W. Weisberg

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Paperback / softback. New. Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

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Cambridge University Press, 2020. Paperback. Very Good. Unmarked. This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. 501p. Measures 6.75x9.5 inches. Figures and tables. Index. References.
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

by Weisberg, Robert W

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