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Marketing 2012
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Marketing 2012 Paperback - 2011 - 16th Edition

by Pride, William M.; Ferrell, O. C


From the publisher

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Details

  • Title Marketing 2012
  • Author Pride, William M.; Ferrell, O. C
  • Binding Paperback
  • Edition number 16th
  • Edition 16
  • Pages 800
  • Publisher South-Western College Cengage Learning, USA
  • Date 2011-01
  • ISBN 9781111526191
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Marketing 2012

Marketing 2012

by Pride, William M.; Ferrell, O. C.

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Marketing

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Marketing 2012
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Marketing 2012

by Pride, William M.; Ferrell, O. C

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Marketing by William M. Pride

by Pride, William M.; Ferrell, O. C

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South-Western College Cengage Learning, 2011-01-12. Paperback. Good. 10x8x1. This listing is for (Marketing by Pride). This edition is very similar to ISBN 0357033795 and 1337537551 and 1337910651 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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Marketing 2012 Edition
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Marketing 2012 Edition

by Pride

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2012 Edition
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Cengage, USA, 2012. 2012 Edition. Softcover. Good Condition. Text appears to have multiple markings through out the text. Cover has some wear and corner bumps. Spine is in very good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 1111526192. ISBN/EAN: 9781111526191. Pictures of this item not already displayed here available upon request. Inventory No: 1561049157. . 9781111526191
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Marketing 2012
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Marketing 2012

by Pride, William M.; Ferrell, O. C

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ISBN 10 / ISBN 13
9781111526191 / 1111526192
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South-Western College Cengage Learning, 2011-01-12. Paperback. New. New US Edition Textbook, Ships with Emailed Tracking from USA
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