Socialnomics: How Social Media Transforms the Way We Live and Do Business Paperback - 2012

From the rear cover

Praise for Socialnomics, Second Edition

"It's obvious that Erik Qualman's passion is social media."
--Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
--Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
--The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
--Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
--Chris Brogan, New York Times bestselling coauthor of Trust Agents

"Qualman is to social media what Deming is to quality and Drucker to management."
--Scott Galloway, Professor, Stern School of Business, NYU

Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn:

• The top ten easiest and most overlooked social media opportunities
• How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
• Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
• Proper social media training methods for your entire organization
• What's next on the digital horizon for social

While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.