The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation Hardcover -

From the rear cover

Learn how to take immediate action in digital transformation--or get left behind

"The Digital Frontier offers business leaders a comprehensive and engaging introduction to the key components of Digital Transformation and skilfully addresses the key challenge faced by many business leaders--how to harness technology to execute a digital transformation that fundamentally changes existing practices whilst creating lasting value for the business."
--Iain McLaughlin, Vice President of Commercial Product Supply, The Coca Cola Company

"The digital revolution we are part of can be unsettling and the speed and scope of change is unprecedented. The book provides a holistic and yet an easy-to-follow approach on how companies, ecosystem players and entrepreneurs can think through different 'frontiers' of value creation through digital enablement of their businesses. The book is a must-read for executives seeking a pragmatic answer to why and, more importantly, how to launch successful and value accretive digital transformations."
--Rohit Razdan, Senior Partner, McKinsey & Company

"With so much various byte-sized (pun intended) business content one is exposed to through various platforms, I can't remember the last time I read a book end to end. The Digital Frontier is engaging, humorous and thought-provoking in more than one way. Ajay peels the onion for you--starting from the imbalance we juggle today between great leadership, responsible citizenship and inexplainable valuations that make me wonder what I learnt during my company valuation class at MBA; a future back view to technology and consumer trends over the next decade and a simple 3^3 model that will tell you how to navigate the digital transformation in your company keeping it simple and tied to consumer value."
--Praneeth Yendamuri, Partner, Bain & Company

"Regardless of your familiarity with digital and your sector, Ajay has created a one-stop, easy to digest and light-hearted read that will help you get up to speed and spark new ideas. Enjoy this book as you craft your own path through the dynamic world of digital transformation."
--Eun Joo Jeon, Director, Strategic support, Johnson and Johnson Medical Devices APAC

"I have known and worked with Ajay for more than a decade. His experience and knowledge of agile digital transformation is second to none. If you want practical tips as well as big picture, I highly recommend his book."
--Pierre Poignant, Co-founder and CEO, Branded; former Co-founder and CEO, Lazada

From the jacket flap

Learn how to take immediate action in digital transformation--or get left behind

"The Digital Frontier offers business leaders a comprehensive and engaging introduction to the key components of Digital Transformation and skilfully addresses the key challenge faced by many business leaders--how to harness technology to execute a digital transformation that fundamentally changes existing practices whilst creating lasting value for the business."
--Iain McLaughlin, Vice President of Commercial Product Supply, The Coca Cola Company

"The digital revolution we are part of can be unsettling and the speed and scope of change is unprecedented. The book provides a holistic and yet an easy-to-follow approach on how companies, ecosystem players and entrepreneurs can think through different 'frontiers' of value creation through digital enablement of their businesses. The book is a must-read for executives seeking a pragmatic answer to why and, more importantly, how to launch successful and value accretive digital transformations."
--Rohit Razdan, Senior Partner, McKinsey & Company

"With so much various byte-sized (pun intended) business content one is exposed to through various platforms, I can't remember the last time I read a book end to end. The Digital Frontier is engaging, humorous and thought-provoking in more than one way. Ajay peels the onion for you--starting from the imbalance we juggle today between great leadership, responsible citizenship and inexplainable valuations that make me wonder what I learnt during my company valuation class at MBA; a future back view to technology and consumer trends over the next decade and a simple 3^3 model that will tell you how to navigate the digital transformation in your company keeping it simple and tied to consumer value."
--Praneeth Yendamuri, Partner, Bain & Company

"Regardless of your familiarity with digital and your sector, Ajay has created a one-stop, easy to digest and light-hearted read that will help you get up to speed and spark new ideas. Enjoy this book as you craft your own path through the dynamic world of digital transformation."
--Eun Joo Jeon, Director, Strategic support, Johnson and Johnson Medical Devices APAC

"I have known and worked with Ajay for more than a decade. His experience and knowledge of agile digital transformation is second to none. If you want practical tips as well as big picture, I highly recommend his book."
--Pierre Poignant, Co-founder and CEO, Branded; former Co-founder and CEO, Lazada