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Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management Paperback - 2014

by Michael J. Baker


From the publisher

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Details

  • Title Marketing Strategy and Management
  • Author Michael J. Baker
  • Binding Paperback
  • Edition 5th Edition
  • Pages 560
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC
  • Date 2014-12-19
  • ISBN 9781137025821 / 1137025824
  • Weight 3 lbs (1.36 kg)
  • Dimensions 10.8 x 8.4 x 1.3 in (27.43 x 21.34 x 3.30 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Marketing, Marketing - Management
  • Library of Congress Catalog Number 2014029675
  • Dewey Decimal Code 658.8

About the author

Michael J. Baker is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour and is the former President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.
Michael J. Baker is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour and is the former President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.

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Marketing Strategy and Management

Marketing Strategy and Management

by Baker, M.

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Marketing Strategy and Management

Marketing Strategy and Management

by Baker, M.

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Paperback
ISBN 10 / ISBN 13
9781137025821 / 1137025824
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Marketing Strategy and Management
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Marketing Strategy and Management

by Baker, Michael J

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ISBN 10 / ISBN 13
9781137025821 / 1137025824
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Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, M.

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Paperback
ISBN 10 / ISBN 13
9781137025821 / 1137025824
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Red Globe Press, 2014. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9781137025821
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Marketing Strategy and Management
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Marketing Strategy and Management

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Palgrave Macmillan, 2014. Paperback. New. 5th edition. 545 pages. 11.00x9.00x1.50 inches.
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Marketing Strategy and Management
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Marketing Strategy and Management

by Baker, M

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ISBN 10 / ISBN 13
9781137025821 / 1137025824
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