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Resurgence
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Resurgence Hardcover - 2014

by Gregory S. Carpenter


From the publisher

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet, it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.

Details

  • Title Resurgence
  • Author Gregory S. Carpenter
  • Binding Hardcover
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher St. Martins Press-3PL, Qg5
  • Date 2014-02-18
  • Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781137278616 / 1137278617
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 9.1 x 6.3 x 1.1 in (23.11 x 16.00 x 2.79 cm)
  • Library of Congress subjects Entrepreneurship, Branding (Marketing)
  • Library of Congress Catalog Number 2013025371
  • Dewey Decimal Code 658.827

About the author

Gregory S. Carpenter is the James Farley/Booz Allen Hamilton Professor of Marketing Strategy and director of the Center for Market Leadership at the Kellogg School of Management of Northwestern University, and he hosts the annual Kellogg Marketing Leadership Summit. He is a frequent speaker on marketing strategy, and his research has been featured in Harvard Business Review, Financial Times, and NPR. Gary F. Gebhardt is Associate Professor of Marketing at HEC Montreal. He teaches marketing strategy, market-focused innovation, B2B and channel marketing in the MBA, MSc, and McGill-HEC Montreal EMBA programs. He worked as a consultant and executive in industry for thirteen years before earning his PhD in Marketing at Northwestern's Kellogg School of Management. John F. Sherry, Jr. is Herrick Chair and Chairman of the Marketing Department at University of Notre Dame. An anthropologist, he taught at Northwestern's Kellogg School for over two decades. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics.

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Resurgence: The Four Stages of Market-Focused Reinvention
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Resurgence: The Four Stages of Market-Focused Reinvention

by Sherry, John F., Gebhardt, Gary F., Carpenter, Gregory S.

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Resurgence: The Four Stages of Market-Focused Reinvention
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Resurgence: The Four Stages of Market-Focused Reinvention

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Resurgence: the Four Stages of Market-Focused Reinvention : The Four Stages of Market-Focused...
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Resurgence: the Four Stages of Market-Focused Reinvention : The Four Stages of Market-Focused Reinvention

by Carpenter, Gregory S., Gebhardt, Gary F., Sherry, John F., Jr

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Resurgence: The Four Stages of Market-Focused Reinvention: The Four Stages of Market-Focused Reinvention

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Resurgence : The Four Stages of Market-Focused Reinvention

Resurgence : The Four Stages of Market-Focused Reinvention

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Resurgence: The Four Stages of Market-Focused Reinvention

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