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Palgrave Macmillan, 2015. Paperback. New. 288 pages. 9.50x6.25x0.75 inches.
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Winning at Innovation: The A-To-F Model Paperback - 2015 - 2011th Edition
by Philip Kotler; Kenneth A. Loparo
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- Title Winning at Innovation: The A-To-F Model
- Author Philip Kotler; Kenneth A. Loparo
- Binding Paperback
- Edition number 2011th
- Edition 2011
- Pages 272
- Volumes 1
- Language ENG
- Publisher Palgrave MacMillan
- Date 2015-01-13
- ISBN 9781137479174 / 1137479175
- Weight 1 lbs (0.45 kg)
- Dimensions 9.1 x 6.1 x 0.8 in (23.11 x 15.49 x 2.03 cm)
- Dewey Decimal Code 658.514
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Winning at Innovation: The A-to-f Model
by Trías De Bes, Fernando/ Kotler, Philip
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Winning At Innovation : The A-to-F Model
by Philip Kotler
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Winning At Innovation : The A-to-F Model.
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Winning At Innovation: The A-to-F Model
by Fernando Trias De Bes
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Paperback / softback. New. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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Winning At Innovation: The A-to-F Model
by Kotler, Philip
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Winning at Innovation: The A-to-f Model
by TrÃas De Bes, Fernando/ Kotler, Philip
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- 9781137479174 / 1137479175
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Palgrave Macmillan, 2015. Paperback. New. 288 pages. 9.50x6.25x0.75 inches.
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