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Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers
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Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers Hardcover - 2017

by Grant Lukenbill


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  • Title Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers
  • Author Grant Lukenbill
  • Binding Hardcover
  • Pages 236
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2017
  • ISBN 9781138419315 / 1138419311
  • Weight 1 lbs (0.45 kg)
  • Dewey Decimal Code 658.834
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

by John P. De Cecco

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Hardcover
ISBN 10 / ISBN 13
9781138419315 / 1138419311
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Hardback. New. The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you'll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR's Gay and Lesbian Perspective, this book gives you… Read More
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$66.92
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

by Lukenbill, Grant

  • New
  • Hardcover
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New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138419315 / 1138419311
Quantity Available
1
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Exeter, Devon, United Kingdom
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Routledge, 2017. Hardcover. New. 236 pages. 8.34x5.98x1.37 inches.
Item Price
$81.08
$12.88 shipping to USA
Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
Stock Photo: Cover May Be Different

Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers

by Dececco, Phd

  • Used
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  • Hardcover
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Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781138419315 / 1138419311
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Newport Coast, California, United States
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This seller has earned a 3 of 5 Stars rating from Biblio customers.
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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$134.25
FREE shipping to USA