Description:
Hardback. New. The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you'll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR's Gay and Lesbian Perspective, this book gives you…
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Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers Hardcover - 2017
by Grant Lukenbill
Details
- Title Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers
- Author Grant Lukenbill
- Binding Hardcover
- Pages 236
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2017
- ISBN 9781138419315 / 1138419311
- Weight 1 lbs (0.45 kg)
- Dewey Decimal Code 658.834
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
by Lukenbill, Grant
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- 9781138419315 / 1138419311
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Routledge, 2017. Hardcover. New. 236 pages. 8.34x5.98x1.37 inches.
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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
by Dececco, Phd
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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