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Small Data: The Tiny Clues That Uncover Huge Trends
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Small Data: The Tiny Clues That Uncover Huge Trends Paperback - 2017

by Martin Lindstrom


From the publisher

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.

Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

Details

  • Title Small Data: The Tiny Clues That Uncover Huge Trends
  • Author Martin Lindstrom
  • Binding Paperback
  • Edition Reprint
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Picador USA
  • Date 2017-02
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781250118011 / 1250118018
  • Weight 0.5 lbs (0.23 kg)
  • Dimensions 8.2 x 5.4 x 0.8 in (20.83 x 13.72 x 2.03 cm)
  • Library of Congress subjects Branding (Marketing), Consumer behavior
  • Dewey Decimal Code 658.834

About the author

Martin Lindstrom is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and five other books on branding and consumer behavior. In 2009, Time Magazine recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 30,000 marketers named him the world's number #1 brand building expert.
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