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Services Marketing: Concepts, Strategies, & Cases
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Services Marketing: Concepts, Strategies, & Cases Hardcover - 2016 - 5th Edition

by HOFFMAN


From the publisher

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

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  • Title Services Marketing: Concepts, Strategies, & Cases
  • Author HOFFMAN
  • Binding Hardcover
  • Edition number 5th
  • Edition 5
  • Pages 458
  • Language ENG
  • Publisher South-Western College Pub
  • Date 2016-01
  • ISBN 9781285429786
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Services Marketing: Concepts, Strategies, & Cases

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Services Marketing: Concepts, Strategies, & Cases
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SERVICES MARKETING : CONCEPTS, STRATEGIES & CASES, 5 ED

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Services Marketing: Concepts, Strategies, & Cases by Hoffman, K. Douglas

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ISBN: 9781285429786
Cengage Learning, 01 January 2016
Hardcover, 480 pages
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with… Read More
Item Price
$21.20
$31.80 shipping to USA