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Services Marketing: Concepts, Strategies, & Cases Hardcover - 2016 - 5th Edition
by HOFFMAN
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- Title Services Marketing: Concepts, Strategies, & Cases
- Author HOFFMAN
- Binding Hardcover
- Edition number 5th
- Edition 5
- Pages 458
- Language ENG
- Publisher South-Western College Pub
- Date 2016-01
- ISBN 9781285429786
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Services Marketing: Concepts, Strategies, & Cases
by Hoffman, K. Douglas; Bateson, John E.G.
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Services Marketing : Concepts, Strategies, and Cases
by Hoffman, K. Douglas, Bateson, John E. G
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Services Marketing: Concepts, Strategies, & Cases
by Hoffman, K. Douglas
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Services Marketing: Concepts, Strategies, & Cases
by Hoffman, K. Douglas; Bateson, John E.G
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Services Marketing: Concepts, Strategies, & Cases
by Hoffman, K. Douglas
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Services Marketing: Concepts, Strategies, & Cases
by Hoffman, K Douglas, and Bateson, John E G
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Intl. Ed.
SERVICES MARKETING : CONCEPTS, STRATEGIES & CASES, 5 ED
by Hoffman
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INTERNATIONAL EDITION. Brand New. Brand New,Softcover,International Edition,Cover & ISBN may be different. But Contents are same as US Edition.Printed in English Language, we do not ship APO, PO Box Address.
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Services Marketing: Concepts, Strategies, & Cases by Hoffman, K. Douglas
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ISBN: 9781285429786Cengage Learning, 01 January 2016
Hardcover, 480 pages
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with… Read More
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