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Winning the Big Ones: How Teams Capture Large Contracts
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Winning the Big Ones: How Teams Capture Large Contracts Paperback - 2012

by Michael O'Guin; Kim Kelly


From the publisher

The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: - Structure your business acquisition process like the top performers - Select the best few opportunities - Develop a win strategy that differentiates your solution on those attributes most important to the customer - Establish the Price-to-Win to bid the highest price possible and win - Collect intelligence and conduct competitive analysis - Influence the customer to shape the acquisition to improve your position - Pre-sell your solution - Organize and staff the capture team - Craft persuasive win themes and proofs of benefits - Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples.

Details

  • Title Winning the Big Ones: How Teams Capture Large Contracts
  • Author Michael O'Guin; Kim Kelly
  • Binding Paperback
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Lulu.com
  • Date 2012-11-24
  • ISBN 9781300413349 / 1300413344
  • Weight 1.09 lbs (0.49 kg)
  • Dimensions 9 x 6 x 0.75 in (22.86 x 15.24 x 1.91 cm)
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Winning the Big Ones: How Teams Capture Large Contracts
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Winning the Big Ones: How Teams Capture Large Contracts

by o'guin, Michael; Kelly, Kim [Contributor]

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Winning the Big Ones: How Teams Capture Large Contracts

Winning the Big Ones: How Teams Capture Large Contracts

by Kim Kelly; Michael O'Guin

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Winning the Big Ones: How Teams Capture Large Contracts

Winning the Big Ones: How Teams Capture Large Contracts

by O'Guin, Michael; Kelly, Kim

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ISBN 10 / ISBN 13
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Winning the Big Ones: How Teams Capture Large Contracts
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Winning the Big Ones: How Teams Capture Large Contracts

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Winning the Big Ones: How Teams Capture Large Contracts
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Winning the Big Ones: How Teams Capture Large Contracts

by Michael O''Guin

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Winning the Big Ones: How Teams Capture Large Contracts
Stock Photo: Cover May Be Different

Winning the Big Ones: How Teams Capture Large Contracts

by o'guin, Michael; Kelly, Kim [Contributor]

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ISBN 10 / ISBN 13
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