Future of Men Paperback - 2006
by Marian Salzman
From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of "Next" show how the role of men has evolved and what it means for business and American culture.
From the jacket flap
"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate
"There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss
Praise for Next
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--Publishers Weekly
Details
- Title Future of Men
- Author Marian Salzman
- Binding Paperback
- Edition 1st Printing
- Pages 256
- Volumes 1
- Language ENG
- Publisher St. Martin's Griffin, U.S.A.
- Date 2006-09-01
- Illustrated Yes
- Features Bibliography, Illustrated, Price on Product - Canadian, Table of Contents
- ISBN 9781403975485 / 1403975485
- Weight 0.73 lbs (0.33 kg)
- Dimensions 9 x 5.62 x 0.67 in (22.86 x 14.27 x 1.70 cm)
- Dewey Decimal Code 305.301
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The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today
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