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Future of Men
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Future of Men Paperback - 2006

by Marian Salzman

From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of "Next" show how the role of men has evolved and what it means for business and American culture.


From the jacket flap

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate

"There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss

Praise for Next
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--Publishers Weekly

Details

  • Title Future of Men
  • Author Marian Salzman
  • Binding Paperback
  • Edition 1st Printing
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher St. Martin's Griffin, U.S.A.
  • Date 2006-09-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Price on Product - Canadian, Table of Contents
  • ISBN 9781403975485 / 1403975485
  • Weight 0.73 lbs (0.33 kg)
  • Dimensions 9 x 5.62 x 0.67 in (22.86 x 14.27 x 1.70 cm)
  • Dewey Decimal Code 305.301

About the author

MARIAN SALZMAN is one of the world's leading trendspotters and executive vice-president of JWT. IRA MATATHIA is a partner in NoFormula, a strategic brand consultancy based in New York and London. Marian and Ira's bestselling business book Next: Trends for the Near Future, was published in twelve languages. ANN O'REILLY is editorial director of Euro RSCG Worldwide's S.T.A.R. group, overseeing the product offerings of the agency's strategic trendspotting and research initiative.

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The Future of Men : The Rise of the Ubersexual and What He Means for Marketing Today

The Future of Men : The Rise of the Ubersexual and What He Means for Marketing Today

by Ann O'Reilly; Ira Matathia; Marian Salzman

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Future of Men

Future of Men

by Marian Salzman

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The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today
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The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

by Marian Salzman, Ira Matathia, Ann O'Reilly

  • Used
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Paperback
ISBN 10 / ISBN 13
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The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today
Stock Photo: Cover May Be Different

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

by Salzman, Marian

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  • Paperback
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ISBN 10 / ISBN 13
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