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Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management Paperback - 2007

by Michael J. Baker


From the publisher

The new edition of "Marketing Strategy and Management" brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. It takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that will help students make effective marketing decisions.

Details

  • Title Marketing Strategy and Management
  • Author Michael J. Baker
  • Binding Paperback
  • Edition 6th edition
  • Pages 577
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan, UK
  • Date June 12, 2007
  • Illustrated Yes
  • ISBN 9781403986276 / 1403986274
  • Weight 2.54 lbs (1.15 kg)
  • Dimensions 9.67 x 7.44 x 1.39 in (24.56 x 18.90 x 3.53 cm)
  • Library of Congress subjects Marketing, Marketing - Management
  • Library of Congress Catalog Number 2006052191
  • Dewey Decimal Code 658.8

About the author

MICHAEL J. BAKER is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the" Journal of Marketing Management" and "Journal of Customer Behaviou"r. He is currently President of the Academy of Marketing.
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Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, M.J.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Description:
Palgrave Macmillan, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9781403986276
Item Price
$3.17
$16.15 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, Michael J.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.17
$16.15 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781403986276
Item Price
$3.17
$16.15 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, Michael J.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.17
$16.15 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781403986276
Item Price
$3.17
$16.15 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, Michael J.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.17
$16.15 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781403986276
Item Price
$3.17
$16.15 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, Michael J.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.17
$16.15 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781403986276
Item Price
$3.17
$16.15 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, M.J.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.45
$16.15 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781403986276
Item Price
$5.45
$16.15 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, M.J.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.45
$16.15 shipping to USA

Show Details

Description:
Palgrave Macmillan, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781403986276
Item Price
$5.45
$16.15 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, Michael J

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
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Palgrave Macmillan. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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$10.00 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, Michael J

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
Palgrave Macmillan. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$8.78
$10.00 shipping to USA
Marketing Strategy and Management
Stock Photo: Cover May Be Different

Marketing Strategy and Management

by Baker, Michael J

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9781403986276 / 1403986274
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Show Details

Description:
Palgrave Macmillan. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$10.84
FREE shipping to USA