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Qualitative Methods in Business Research (Introducing Qualitative Methods
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Qualitative Methods in Business Research (Introducing Qualitative Methods series) Paperback - 2008

by Eriksson, P; Kovalainen, Anne


From the publisher

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.

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  • Title Qualitative Methods in Business Research (Introducing Qualitative Methods series)
  • Author Eriksson, P; Kovalainen, Anne
  • Binding Paperback
  • Edition International Ed
  • Pages 352
  • Language ENG
  • Publisher SAGE Publications Ltd
  • Date 2008-04
  • ISBN 9781412903172
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Qualitative Methods in Business Research (Introducing Qualitative Methods series)

Qualitative Methods in Business Research (Introducing Qualitative Methods series)

by Anne Kovalainen

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Qualitative Methods in Business Research
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Qualitative Methods in Business Research

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Qualitative Methods in Business Research

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Qualitative Methods in Business Research

by Eriksson, P. and Kovalainen, A.

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Qualitative Methods in Business Research

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Qualitative Methods in Business Research

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Qualitative Methods in Business Research (Introducing Qualitative Methods series)
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Qualitative Methods in Business Research (Introducing Qualitative Methods series)

by Professor P Eriksson; Professor Anne Kovalainen

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