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Marketing Theory: A Student Text Paperback - 2016

by Michael J. Baker (Editor); Michael Saren (Editor)


From the publisher

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing.

In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.

Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

Details

  • Title Marketing Theory: A Student Text
  • Author Michael J. Baker (Editor); Michael Saren (Editor)
  • Binding Paperback
  • Edition Paperback
  • Pages 544
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Ltd
  • Date 2016
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781473904019 / 1473904013
  • Weight 2.1 lbs (0.95 kg)
  • Dimensions 9 x 7.3 x 1.1 in (22.86 x 18.54 x 2.79 cm)
  • Library of Congress subjects History, Marketing
  • Library of Congress Catalog Number 2015955645
  • Dewey Decimal Code 658.800
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Marketing Theory: A Student Text

by Michael Baker & Michael Saren

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Marketing Theory: A Student Text

Marketing Theory: A Student Text

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Marketing Theory: A Student Text

Marketing Theory: A Student Text

by Michael J. Baker

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ISBN 10 / ISBN 13
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Paperback / softback. New. Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.
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Marketing Theory

Marketing Theory

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Marketing Theory: A Student Text

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Marketing Theory

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Marketing theory

Marketing theory

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Trade Paperback. Publisher: Sage publications inc | | Trade Paperback | 519 p. ; ill. | This book is brand new. | Language: Engelska --- Information regarding the book: Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing… Read More
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