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Retail Marketing Management: Concepts, Guidelines, and Practices
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Retail Marketing Management: Concepts, Guidelines, and Practices Paperback - 2013

by Claudia Buhamra Romero


From the publisher

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.

Details

  • Title Retail Marketing Management: Concepts, Guidelines, and Practices
  • Author Claudia Buhamra Romero
  • Binding Paperback
  • Pages 124
  • Volumes 1
  • Language ENG
  • Publisher Authorhouse
  • Date 2013-04-22
  • ISBN 9781481739443 / 1481739441
  • Weight 0.42 lbs (0.19 kg)
  • Dimensions 9 x 6 x 0.29 in (22.86 x 15.24 x 0.74 cm)
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Retail Marketing Management: Concepts, Guidelines, and Practices
Stock Photo: Cover May Be Different

Retail Marketing Management: Concepts, Guidelines, and Practices

by Claudia Buhamra Abreu Romero

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Retail Marketing Management: Concepts, Guidelines, and Practices
Stock Photo: Cover May Be Different

Retail Marketing Management: Concepts, Guidelines, and Practices

by Claudia Buhamra Abreu Romero

  • New
  • Paperback
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New
Binding
Paperback
ISBN 10 / ISBN 13
9781481739443 / 1481739441
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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