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Marketing Analytics Roadmap: Methods, Metrics, and Tools
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Marketing Analytics Roadmap: Methods, Metrics, and Tools Paperback - 2015 - 2015th Edition

by Jerry Rackley


Details

  • Title Marketing Analytics Roadmap: Methods, Metrics, and Tools
  • Author Jerry Rackley
  • Binding Paperback
  • Edition number 2015th
  • Edition 2015
  • Pages 168
  • Volumes 1
  • Language ENG
  • Publisher Apress
  • Date 2015-05-24
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781484202609 / 1484202600
  • Weight 0.54 lbs (0.24 kg)
  • Dimensions 9.21 x 6.14 x 0.36 in (23.39 x 15.60 x 0.91 cm)
  • Library of Congress subjects Marketing - Management, Marketing - Management - Data processing
  • Dewey Decimal Code 658.8

About the author

Jerry Rackley is Chief Analyst for Demand Metric, a marketing research and advisory firm, where he leads the company's research efforts. His recent studies have covered topics such as: marketing analytics, social media analytics, sales & marketing alignment, online advertising, email marketing, sales enablement, employee engagement, and digital marketing. Rackley began his marketing career at IBM, and since that time has held product management, marketing, and marketing communications roles in various startup, emerging and established software companies. He is keenly interested in the culture of marketing and how companies create a competitive advantage through effective positioning. A graduate of Oklahoma State University, Rackley also serves there as an adjunct marketing faculty member in the Spears School of Business.
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