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Advertising and Promotion
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Advertising and Promotion Paperback - 2021

by Chris Hackley; Rungpaka Amy Hackley


From the publisher

Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.

Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:

  • Two brand new chapters on Social Media Advertising and Digital Advertising
  • Commentary on how the COVID-19 pandemic has and will impact advertising
  • The evolving role of advertising agencies in the post digital era
  • Emerging forms of advertising and promotion, including the role of influencers

Details

  • Title Advertising and Promotion
  • Author Chris Hackley; Rungpaka Amy Hackley
  • Binding Paperback
  • Pages 424
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Ltd
  • Date 2021-05-25
  • ISBN 9781529718508 / 1529718503
  • Weight 1.6 lbs (0.73 kg)
  • Dimensions 9.25 x 7.5 x 0.86 in (23.50 x 19.05 x 2.18 cm)
  • Library of Congress subjects Advertising, Sales promotion
  • Library of Congress Catalog Number 2020949366
  • Dewey Decimal Code 659.1
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Advertising and Promotion
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Advertising and Promotion

by Hackley, Chris, Hackley, Rungpaka Amy

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Fifth
ISBN 10 / ISBN 13
9781529718508 / 1529718503
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Advertising and Promotion

Advertising and Promotion

by Chris Hackley

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Advertising and Promotion st 1
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by Chris Hackley

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Advertising and Promotion

Advertising and Promotion

by Rungpaka Amy Hackley

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Advertising and Promotion
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Advertising and Promotion

by Hackley, Chris

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