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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform
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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands Paperback - 2020

by James Robert Lay


From the publisher

If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.

Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.

Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next.

In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.

Details

  • Title Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands
  • Author James Robert Lay
  • Binding Paperback
  • Pages 280
  • Volumes 1
  • Language ENG
  • Publisher Lioncrest Publishing
  • Date 2020-05-19
  • ISBN 9781544507712 / 1544507712
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 8.5 x 5.5 x 0.63 in (21.59 x 13.97 x 1.60 cm)
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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

by Lay, James Robert

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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands
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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

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