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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual
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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual Paperback - 2013 - 1st Edition

by American Library Association


From the publisher

Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including: Four complete programs from both public and academic libraries Easy-to-read style and step-by-step organization guide Examples of well executed plans and outcomes Front line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.

Details

  • Title Marketing Your Library's Electronic Resources: A How-To-Do-It Manual
  • Author American Library Association
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 202
  • Volumes 1
  • Language ENG
  • Publisher ALA Neal-Schuman
  • Date 2013-03
  • Illustrated Yes
  • ISBN 9781555708894 / 1555708897
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 11 x 8.5 x 0.5 in (27.94 x 21.59 x 1.27 cm)
  • Library of Congress subjects Libraries - Marketing, Libraries - Special collections - Electronic
  • Library of Congress Catalog Number 2012028267
  • Dewey Decimal Code 025.284
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