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Information Technology-Enabled Global Customer Service
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Information Technology-Enabled Global Customer Service Hardcover - 2002

by Tapio Reponen (Editor)


From the publisher

In the modern business environment, competitiveness calls for integrating the potential of information technology to well-functioning global logistics. This manual combines theoretical consideration and practical experiences in implementing new customer service models.

First line

This chapter focuses on the concept of Electronic Customer Relationship Management (eCRM) in the context of a business-to-business marketing environment.

Details

  • Title Information Technology-Enabled Global Customer Service
  • Author Tapio Reponen (Editor)
  • Binding Hardcover
  • Edition illustrated edit
  • Pages 298
  • Volumes 1
  • Language ENG
  • Publisher IGI Global
  • Date November 4, 2002
  • Illustrated Yes
  • ISBN 9781591400486 / 1591400481
  • Weight 1.49 lbs (0.68 kg)
  • Dimensions 10.22 x 7.08 x 0.9 in (25.96 x 17.98 x 2.29 cm)
  • Library of Congress subjects Internet, Electronic commerce
  • Library of Congress Catalog Number 2002027314
  • Dewey Decimal Code 658.812
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Information Technology Enabled Global Customer Service
Stock Photo: Cover May Be Different

Information Technology Enabled Global Customer Service

by Tapio Reponen

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  • Hardcover
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New
Binding
Hardcover
ISBN 10 / ISBN 13
9781591400486 / 1591400481
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Exeter, Devon, United Kingdom
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Item Price
$118.36
$12.67 shipping to USA

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Description:
Igi Global, 2002. Hardcover. New. illustrated edition. 298 pages. 10.00x7.00x0.75 inches.
Item Price
$118.36
$12.67 shipping to USA