Selling the Invisible: A Field Guide to Modern Marketing Compact disc - 2008
by Harry Beckwith; Read by Jeffrey Jones
From the rear cover
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
Details
- Title Selling the Invisible: A Field Guide to Modern Marketing
- Author Harry Beckwith; Read by Jeffrey Jones
- Binding Compact Disc
- Edition Abridged
- Volumes 2
- Language ENG
- Publisher Grand Central Publishing, U.S.A.
- Date January 2, 2008
- Abridged Yes
- ISBN 9781600241017 / 1600241018
- Weight 0.24 lbs (0.11 kg)
- Dimensions 6.09 x 5.2 x 0.51 in (15.47 x 13.21 x 1.30 cm)
- Dewey Decimal Code 658.8
More Copies for Sale
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry; Jones, Jeffrey [Reader]
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9781600241017 / 1600241018
- Quantity Available
- 750
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Fairfax Station, Virginia, United States
- Item Price
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$11.68$3.99 shipping to USA
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Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry; Jones, Jeffrey [Reader]
- Used
- Condition
- Like New
- ISBN 10 / ISBN 13
- 9781600241017 / 1600241018
- Quantity Available
- 750
- Seller
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Fairfax Station, Virginia, United States
- Item Price
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$13.28$3.99 shipping to USA
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Selling the Invisible: A Field Guideto Modern Marketing
by Beckwith, Harry/ Jones, Jeffrey (Narrator)
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9781600241017 / 1600241018
- Quantity Available
- 1
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Exeter, Devon, United Kingdom
- Item Price
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$31.61$12.67 shipping to USA
Show Details
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry; Jones, Jeffrey [Reader]
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9781600241017 / 1600241018
- Quantity Available
- 1
- Seller
-
San Diego, California, United States
- Item Price
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$63.23$5.45 shipping to USA