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Gonzo Marketing: Winning Through Worst Practices
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Gonzo Marketing: Winning Through Worst Practices Hardcover - 2001 - 1st Edition

by Christopher Locke


Details

  • Title Gonzo Marketing: Winning Through Worst Practices
  • Author Christopher Locke
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 252
  • Volumes 1
  • Language ENG
  • Publisher Capstone Publishing
  • Date December 24, 2001
  • ISBN 9781841121666 / 1841121665
  • Reading level 1120
  • Dewey Decimal Code 658.8

About the author

CHRIS LOCKE is co-author of The Cluetrain Manifesto, president of Entropy Web Consulting, and editor/publisher of the widely acclaimed and justly infamous webzine, Entropy gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of business and technology publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.
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Gonzo Marketing: Winning Through Worst Practices

Gonzo Marketing: Winning Through Worst Practices

by Locke, Christopher

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Gonzo Marketing : Winning Through Worst Practices
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Gonzo Marketing : Winning Through Worst Practices

by Locke, Christopher

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Gonzo Marketing: Winning through Worst Practices

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