Customers as Partners - Building Relationships That Last Hardcover - 1994
by Bell, Chip R
Chip R. Bell--author of the popular Managing "Knock Your Socks Off" Service--presents a clear blueprint for maximizing business success by enhancing customer loyalty and building lasting relationships. Each chapter includes an illustrative story and key principles. "Excellent advice".--Ken Blanchard.
From the rear cover
Astute Managers and entrepreneurs already know that customer loyalty is an absolute necessity for profitable businesses in the '90s and beyond. They have invested in this knowledge by initiating a wide variety of quality service programs intended to dazzle customers. Yet, beyond the reach of these programs, and the books that promote them, are the real human relationships on which customer loyalty is based. Going beyond the external forms of outstanding service, Customers As Partners vividly shows how lasting success depends upon creating sustaining personal bonds. Identifying these bonds as the true source of a company's profitability, this ground-breaking work provides insights on how to keep the quality of these relationships central in every interaction. It offers a model of partnership that is not just value-added, but value-based.
Details
- Title Customers as Partners - Building Relationships That Last
- Author Bell, Chip R
- Binding Hardcover
- Edition First Edition
- Pages 235
- Language ENG
- Publisher Berrett-Koehler Publishers, San Francisco, California, U.S.A.
- Date 1994-01
- ISBN 9781881052548
Media reviews
Citations
- LJ Best Business Books, 03/15/1995, Page 38
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