Services Marketing: People, Technology, Strategy (Eighth Edition) Hardcover - 2016 - 8th Edition
by Jochen Wirtz; Christopher Lovelock
From the jacket flap
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Details
- Title Services Marketing: People, Technology, Strategy (Eighth Edition)
- Author Jochen Wirtz; Christopher Lovelock
- Binding Hardcover
- Edition number 8th
- Edition 8
- Pages 800
- Volumes 1
- Language ENG
- Publisher World Scientific Publishing Company
- Date 2016
- Features Index
- ISBN 9781944659004 / 1944659005
- Weight 3.8 lbs (1.72 kg)
- Dimensions 10.9 x 8.7 x 1.1 in (27.69 x 22.10 x 2.79 cm)
- Library of Congress subjects Marketing - Management, Service industries - Marketing
- Library of Congress Catalog Number 2016003724
- Dewey Decimal Code 658.8
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