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Services Marketing: People, Technology, Strategy (Eighth Edition)
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Services Marketing: People, Technology, Strategy (Eighth Edition) Hardcover - 2016 - 8th Edition

by Jochen Wirtz; Christopher Lovelock


From the jacket flap

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Details

  • Title Services Marketing: People, Technology, Strategy (Eighth Edition)
  • Author Jochen Wirtz; Christopher Lovelock
  • Binding Hardcover
  • Edition number 8th
  • Edition 8
  • Pages 800
  • Volumes 1
  • Language ENG
  • Publisher World Scientific Publishing Company
  • Date 2016
  • Features Index
  • ISBN 9781944659004 / 1944659005
  • Weight 3.8 lbs (1.72 kg)
  • Dimensions 10.9 x 8.7 x 1.1 in (27.69 x 22.10 x 2.79 cm)
  • Library of Congress subjects Marketing - Management, Service industries - Marketing
  • Library of Congress Catalog Number 2016003724
  • Dewey Decimal Code 658.8
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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy

by Jochen Wirtz

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Services Marketing : People, Technology, Strategy
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Services Marketing : People, Technology, Strategy

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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy

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Services Marketing by Wirtz and Lovelock Hardcover Version
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Services Marketing by Wirtz and Lovelock Hardcover Version

by Jochen Wirtz; Christopher Lovelock

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World Scientific Publishing (US), 2016. 8th Edition. Hardcover. Good. 11x8x1. This listing is for Services Marketing: People, Technology, Strategy by Wirtz and Lovelock Hardcover Version (8th Edition) This edition is very similar to the most current updated edition, ISBN 194465979X and 194465982X Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund.
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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy

by Jochen Wirtz; Christopher Lovelock

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Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy

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