Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) Hardcover - 2013
by SARA ROSENGREN
From the rear cover
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Contents
- The Roles of Advertising
- The Faces of Advertising
- Perceptions of Advertising
- Reception of Advertising
Target Groups
- Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management
The Editors:
Sara Rosengren and Micael Dahln work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autnoma de Madrid, Spain.
Details
- Title Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy)
- Author SARA ROSENGREN
- Binding Hardcover
- Language ENG
- Publisher Springer Gabler
- Date 2013-05
- Features Illustrated
- ISBN 9783658023645
-
Themes
- Aspects (Academic): Business Aspects
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Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising
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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising
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