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Serdang, Malaysia: Universiti Putra Malaysia Press, 2013. Reprint. Paperback. New. Due to the growing Muslim population globally and to the community's increasing wealth, the halal food industry has gained more international attention than in the past. The research for this book was based on interviews with managers of producers as well as retailers, both in Malaysia and abroad. The author sets out to demystify the halal food industry and inform business managers who want to capitalise on this growing market. 84 pages. For further details, please see the scanned contents page.Weight 0.4kg. Post free within Malaysia