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The Attention Merchants: How Our Time and Attention are Gathered and Sold.

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The Attention Merchants: How Our Time and Attention are Gathered and Sold.

by Wu, Tim

  • Used
  • Paperback
  • first
Condition
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ISBN 10
1782394834
ISBN 13
9781782394839
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Annandale, New South Wales, Australia
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About This Item

London: Atlantic Books, 2017. 1st U.K. p/b ed.. Paperback thick octavo, very good condition, minor edgewear. 403 pp. Tim Wu defines an attention merchant as a firm whose business model is the mass capture of attention for resale to advertisers. In the modern digital world, we face an overwhelming barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. This contributes to the distracted, unfocused tenor of our times. Professor Tim Wu (Columbia University), who coined the term 'net neutrality', argues that this is not simply the byproduct of recent inventions. From the pre-Madison Avenue birth of advertising to TV's golden age, to our present age of radical individualised choices, the business model of attention merchants has always been the same. (First U.K. paperback edition.).

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Details

Bookseller
Bookhome Sydney AU (AU)
Bookseller's Inventory #
18040
Title
The Attention Merchants: How Our Time and Attention are Gathered and Sold.
Author
Wu, Tim
Book Condition
Used
Edition
1st U.K. p/b ed.
Binding
Paperback
ISBN 10
1782394834
ISBN 13
9781782394839
Publisher
Atlantic Books
Place of Publication
London
Date Published
2017
Keywords
technology, computers, social media, media, advertising
Bookseller catalogs
TECHNOLOGY & COMPUTERS;

Terms of Sale

Bookhome Sydney

Parcels posted within Australia by Australia Post. Overseas parcels from Australia posted by Air Mail with full tracking (about 10 to 30 days delivery, but delays in post possible). Expertly wrapped. Genuine guarantee. We request extra postage for heavy books.

About the Seller

Bookhome Sydney

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Annandale, New South Wales

About Bookhome Sydney

Friendly family-owned internet bookshop located in Sydney's inner west. Selling books since 1998 (online since 2000). A broad range of quality secondhand and antiquarian books, particularly Australian history and society (Australiana), psychology, health, animals/pets, environment, science, religion, books for children. Mostly nonfiction.

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Octavo
Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...

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