Description:
London: Atlantic Books, 2017. 1st U.K. p/b ed.. Paperback thick octavo, very good condition, minor edgewear. 403 pp. Tim Wu defines an attention merchant as a firm whose business model is the mass capture of attention for resale to advertisers. In the modern digital world, we face an overwhelming barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. This contributes to the distracted, unfocused tenor of our times. Professor Tim Wu (Columbia University), who coined the term 'net neutrality', argues that this is not simply the byproduct of recent inventions. From the pre-Madison Avenue birth of advertising to TV's golden age, to our present age of radical individualised choices, the business model of attention merchants has always been the same. (First U.K. paperback edition.).
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The Attention Merchants: How Our Time and Attention Are Gathered and Sold Paperback - 2002
by Wu, Tim
Details
- Title The Attention Merchants: How Our Time and Attention Are Gathered and Sold
- Author Wu, Tim
- Binding Paperback
- Edition Unabridged
- Pages 340
- Publisher Atlantic Books
- Date 2002-08
- ISBN 9781782394839
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The Attention Merchants: How Our Time and Attention are Gathered and Sold.
by Wu, Tim.
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- 1st U.K. p/b ed.
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- 9781782394839 / 1782394834
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