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Beyond Branding : How Savvy Marketers Use Brand Extension to Create Products and Open New Markets by Joe Marconi - Hardcover - 1993 - from ThriftBooks and Biblio.com

Beyond Branding : How Savvy Marketers Use Brand Extension to Create Products and Open New Markets

by Joe Marconi

Condition: Very Good


McGraw-Hill School Education Group, 1993. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Glossary

Some terminology that may be used in this description includes:
spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....[more]
jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...[more]

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