Sign In | Register
Beyond Branding : How Savvy Marketers Use Brand Extension to Create Products and Open New Markets by Joe Marconi - Hardcover - 1993 - from ThriftBooks and Biblio.com

Beyond Branding : How Savvy Marketers Use Brand Extension to Create Products and Open New Markets

by Joe Marconi

Condition: Very Good


McGraw-Hill School Education Group, 1993. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Reviews

Review this book (Want a chance to win $50? Log-in or create an account first!) (You'll be automatically entered for a chance to win $50!)




Glossary

Some terminology that may be used in this description includes:
jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...[more]
spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....[more]

$3.89

FREE shipping to USA

More shipping options >





Collecting Dr. Seuss Books and Ephemera

Collecting Dr. Seuss

Whether you are into the pricey first editions or interesting Seussiana ephemera, this is a good starting point for building a book collection based on Dr. Seuss

What is a First Edition?

What is a first edition?

Even if you're only peripherally aware of book collecting, you've doubtless heard the term, first edition, bandied about but you may still be in the dark as to what makes them such a big deal. Learn about first editions and why collectors value them here.


Trustpilot